Mr. S. MAHALINGAM

malimaha.22@gmail.com

Educational Qualification

DEGREE BRANCH INSTITUTE YEAR
B.E Electronics and Communication Engineering Bharathidasan University 2004
M.B.A. Marketing & Human Resource Management Anna University 2010

Experience

PERIOD NO OF YEARS DESIGNATION INSTITUTION/COMPANY
01.06.2015 to Till date 04years Assistant Professor CK College of Engineering & Technology, Cuddalore.
17.09.2013 to  31.05.2015 01 Year 09 Months Assistant Professor Regional Centre of Anna University, Tirunelveli.
01.12.2010 to 14.09.2013 02 Years & 10 Months Assistant Professor CARE School of Business Management, Tiruchy.

Publications

Journals:

  1. Mahalingam “Service Quality in banking industry” The ICFAI University Journal of Management Research Mar 2010 edition, Volume IX, Issue – 4, Page no 21-38 – ISSN 0972-5342.
  2. Mahalingam “An Empirical Study: Influence of Service Quality on Attitudinal Loyalty in Retail Banking.” SRM Management Digest Apr 2010 edition,   Volume: VIII, Page 195-204 – ISSN 0973-6905.
  1. Mahalingam “An Empirical Study: Customers’ Brand Preference On Pasteurized Packaged Milk.” SHIVANI Journal of Research in Management Dec 2012 edition, Volume I ,Issue – 2, Page no:78-94 – ISSN 2277-5463.
  2. Mahalingam “Service Quality & Students Satisfaction: An Empirical Study at Private Higher Education Institutions With Special Reference to Tiruchirappalli City.” RESEARCH EXPLORER Feb 2013 edition, Volume : II, Issue – 3, Page 343-345 – ISSN 2250-1940.
  3. Mahalingam “An Empirical Study- Consumers’ Prefernce Towards Unit Linked Investment Plan (Ulip)” International Journal of Functional Management June 2013, Volume: I, Issue – 1. PAGE 68-74 -ISSN 2319-1406.
  4. Mahalingam “Customers’ Profile Analysis for Hyper Market Launch in Chennai City – An Empirical Study” International Journal of Business and Administration Research Review Jan 2014 edition, Volume : I, Issue – 2, Page 75-83 – ISSN 2348-0653.
  5. Mahalingam “Impact of HR Audit System in IT Industries in Tamilnadu in order to Gain Insight into Present Scenario” International Journal OF Management and Social Science Research Review Sep 2014 edition, Volume: I, Issue – 3. PAGE 76-83 -ISSN 2349-6738.
  6. Mahalingam “Measuring Customer Based Brand Equity: An Emperical Evidence from Textile Market in Major Cities of Tamilnadu.” International Journal of Multidisciplinary Research Review Sep 2014 edition, Volume: I, Issue – 7. PAGE 227-234 -ISSN 2395-1877.
  7. Mahalingam “A Qualitative Study of Job Satisfaction among School teachers in Tamilnadu” International Journal of Business and Administration Research Review Jul-Sep 2016 edition, Volume : II, Issue – 15, Page 179-185 – ISSN 2348-0653.
  8. Mahalingam “Customer Relationship Management & Brand Image in Banks – An Emperical Study” International Journal of Business and Administration Research Review Jul-Sep 2017 edition, Volume : I, Issue – 19, Page 67-71 – ISSN 2348-0653.
  9. Mahalingam “Rural Marketing Communication – Opportunities & Challenges” Shanlax International Journal of Management March 2018 edition, Volume : V, Issue – 4, Page 321-328 – ISSN 2321-4643.
  10. Mahalingam “A Study on Impact of Gold Prices In Various Markets–An Empirical Study.” in “International Journal of Business and Administration Research Review”  in Jan 2018 edition, Volume : II, Issue – 21, Page 119-126 – ISSN 2348-0653.
  11. Published a Research paper titled “A Study on Customer Perception on The Adoption of Renewable Energy Resources Among Households.” in “International Journal Management & Social Science Research Review”  in March 2018 edition, Volume : I, Issue – 45, Page 165-170 – ISSN 2439-6738.

Conferences:

  1. Mahalingam “An Empirical Study: The influence of service Quality on Attitudinal Loyalty in Private Retail Bank” INTERNATIONAL CONFERENCE ON MANAGEMENT RESEARCH – ATHENAEUM held at BIM Tiruchirappalli.
  2. Mahalingam “An Empirical Study: Consumers’ Preference Towards Unit Linked Investment Plan (ULIP)” INTERNATIONAL CONFERENCE ON CHALLENGES AND STRATEGIES FOR VIBRANT MANAGEMENT held at Mahendra Engineering College, Namakkal.
  3. Mahalingam “An Empirical Study: The influence of service Quality on Attitudinal Loyalty in Retail Bank” INTERNATIONAL CONFERENCE ON RETAIL EXCELLENCE held at SRM University, Chennai.
  4. Mahalingam “Impact of HR Audit System in IT Industries in Tamilnadu in order to Gain Insight into Presen Scenario” INTERNATIONAL CONFERENCE ON EXCELLENCE OF INNOVATIONS IN BUSINESS ORGANIZATIONS held at Mahendra Engineering College, Namakkal.
  5. Mahalingam “Measuring Customer Based Brand Equity: Empirical Evidence from Textile Market in Major Cities of Tamilnadu” INTERNATIONAL CONFERENCE ON COMPETENCY BUILDING STRATEGIES IN BUSINESS AND TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT held at Sri Ganesh School of Business Management.
  6. Mahalingam “Impact of Green marketing on Customer Satisfaction : An Empirical Study” INTERNATIONAL CONFERENCE ON RECENT TRENDS & INNOVATION IN MANAGEMENT, SOCIAL SCIENCE & TECHNOLOGY held at Jhulelal Institute of Technology, Lonara, Nagpur.
  7. Mahalingam “A Qualitative Study of Job Satisfication among School Teachers in Tamilnadu” INTERNATIONAL CONFERENCE ON TOTAL QUALITY MANAGEMENT – ADVANCED & INTELLIGENT APPLICATIONS held at Anna University (BIT Campus), Tiruchirappalli.
  8. Mahalingam “A Study on Relevance Factor in Effectiveness of Television Adverisement on Consumer Purchase Decision in Tiruchirappalli District” INTERNATIONAL CONFERENCE ON SMART INDIA – SYNERGIES AND OPPORTUNITIES IN MANAGEMENT ENGINEERING & SCIENCE IN THE GLOBAL ERA held at Selvam College of Engineerng, Namakkal.
  9. Mahalingam “A Study on Influence of Social Media on Online Shopping and Customers’ Decision Making Process” 17TH CONSORTIUM OF STUDENTS IN MANAGEMENT RESEARCH (COSMAR 17) held at Indian Institute of Science, Bangalore.
  10. Mahalingam “Rural Marketing Communications – Opportunities & Challenges” INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN MANAGEMENT (ICETM 2018) held at Veltech Rangarajan Dr. Sagunthala R&D Institute of Science And Technology, Avadi, Chennai.
  11. Mahalingam “Green Banking Trends in India – An Emperical Study” 18TH CONSORTIUM OF STUDENTS IN MANAGEMENT RESEARCH (COSMAR 18) held at Indian Institute of Science, Bangalore.
  12. Mahalingam “A Study on Talent Management as a Strategy to Influence Employee Engagement & its effect on the Organisational Outcome” INTERNATIONAL CONFERENCE ON RECENT TRENDS IN SCIENCE, ENGINEERING & TECHNOLOGY held at CK College of Engineering & Technology, Cuddalore.
  13. Mahalingam “Technology Promotes Students Excellence – An Empirical Study”INTERNATIONAL CONFERENCE ON RECENT TRENDS IN SCIENCE, ENGINEERING & TECHNOLOGY held at CK College of Engineering & Technology, Cuddalore.

Online Course:

Title of the Course Start Date End Date Duration (Weeks) University/Organization Platform
Introduction to Service Marketing 24.07.18 30.08.18 06 Weeks Alison University Alison
Digital Marketing 25.02.19 28.04.19 08 Weeks Alison University Alison

Consultancy:

NAME OF INDUSTRY DETAILS PERIOD
Indian Bank Cuddalore Survey on Customers Satisfaction for eight branches in and around cuddalore 05.03.2018 to 15.03.2018

Seminar, Conference, Workshop Attended:

S.No Name of the Program Level Date Type of Program Venue
1 Research Methods & Statistic Inter College Level 16th Dec 2010 Faculty Development Program Oxford Engineering College, Trichy
2 Multivariate Research Techniques in Management National Level 24th & 25th May 2013 AICTE Sponsored National Level Workshop CK College of Engineering & Technology, Cuddalore
3 Small Business Management National Level 14th & 15th March 2014 UGC Sponsored Faculty Development Program Alagappa University, Karaikudi
S.No Name of the Program Level Date Type of Program Venue
4 Research Methods Using Structural Equation Modeling National Level 25th & 26th April 2014 National Level Workshop Natioal Institute of Technology, Calicut.
5 Step 2 Research National Level 19th & 20th Sep 2014 ISTE Sponsored e- Seminar Anna University – Tirunelveli
6 Effective Mentoring & Self Management Leadership through NLP National Level 17th & 18th June 2015 National Level Workshop CK College of Engineering & Technology, Cuddalore.
7 Effective Faculty Development Initiative in Quality Assurance National Level 25th June 2015 National Level Workshop CK College of Engineering & Technology, Cuddalore.
8 Adavances in Data Analysis Using Structural Equation Modelling National Level 25th & 26th Sep 2015 National Level Workshop Anna University – Tirunelveli
9 Business Incubation Management Development Program International Level 13th to 15th July 2016 International Level Indian Institute of Corporate Affairs, Gurgoan.
10 DST Sponsored FDP on Entrepreneurship National  Level 22nd Nov to 03rd Dec 2016 Faculty Development Program PSG College of Technology, Coimbatore.
11 National  Workshop on Business Research & Analytics (NWOBRA 2017) National Level 14th to 16th July 2017 National Level Workshop Pondicherry University, Karaikal Campus.
12 Sustainable  Quality Assurance Intiatives at CKCET National Level 27th Sep 2017 National Level Workshop CK College of Engineering & Technology, Cuddalore.
13 Global Entrepreneurship Summit – 17 Celebrating Empowering women in Entrepreneurship International Level 07th Nov 2017 International Level Indian Institute of Technology, Madras, Chennai.
14. National Workshop on Outcome Based Education – Accreditation by NBA National Level 20th Dec 2017 National Level Workshop CK College of Engineering & Technology, Cuddalore.

Membership:

NAME OF SOCIETY DETAILS PERIOD
Indian Society for Technical Education LM 114859 Life Member