S.N. Kanagarathinam

kanagarathinamsn@yahoo.com

Educational Qualification

DEGREE BRANCH INSTITUTE YEAR
B.Sc. Computer Science E.G.S.P. Arts & Science College 2003
MBA Marketing with Systems E.G.S.P. Engineering College 2006
M.Phil. Marketing Khadir Mohideen College 2013
Ph.D. Marketing Bharathiar University Pursuing

Experience

PERIOD NO OF YEARS DESIGNATION INSTITUTION/COMPANY
03.08.2017 to Till Date 1 Year 10 months Assistant Professor CK College of Engineering and Technology, Cuddalore.
15.07.2010 to 02.08.2017 7 Years Assistant Professor R.V.S. Institute of Management Studies & Comp. App., Karaikal.
16.04.2009 to 01.07.2010 1 Year 2 months Corporate Sales Manager Legend E-Solutions Pvt. Ltd. Chennai.
06.08.2007 to 14.03.2009 1 Year 8 months Unit Manager ICICI Prudential Life Insurance Company Ltd. Nagapattinam.
22.12.2006 to 02.07.2007 6 months Corporate Sales Executive HDFC Bank Limited, Chennai.

Publications

Journals:

  1. S.N. Kanagarathinam , Tarak Mandal, Karthik Vel G. published a paper on “Trends in Social Media Marketing” in the International journal for science and advance research in technology – Volume 4, Issue 2 in February 2018, ISSN [ONLINE]: 2395-1052.
  2. S.N. Kanagarathinam, Tarak Mandal published a paper on “Marketing Innovations – A Different Paradigm” in the International journal for science and advance research in technology – Volume 3 Issue 11 – November 2017 ISSN [ONLINE]: 2395-1052.
  3. S. N. Kanagarathinam, Dr. Lalitha Ramakrishnan, Dr. C.S.G. Krishnamacharyulu published a paper on “Use of Humour in Insurance Advertising”, in the journal of Insurance Institute of India, Mumbai, April 2017 Issue.
  4. S. N. Kanagarathinam, Dr. Lalitha Ramakrishnan, published a paper on “Recent Trends in Humour Advertisements in India” in the International Journal of Advanced Scientific Research & Development (IJASRD) p-ISSN: 2394 – 8906, e-ISSN: 2395 – 6089, March 2015.
  5. S. N. Kanagarathinam, published a paper on “Make in India Needs Labour Reforms” in the International Journal of Advanced Scientific Research and Development (IJASRD) ISSN: 2394 – 8906, Pp: 18 – 22, April 2015.

Seminar, Conference, Workshop Attended:

  1. Participated in the National Workshop on Research Writing and Publication in Business Studies being organised by the Department of Commerce, School of Commerce and Business Management, Central University of Tamil Nadu (CUTN), Thiruvarur during February 08-09, 2019.
  2. Participated in the Three Days Workshop on ADVANCED DATA ANALYSIS FOR MANAGEMENT & SOCIAL SCIENCE RESEARCH organized by Jamal Institute of Management, Tiruchirappalli, on 5th, 6th & 7th January 2019.
  3. S.N. Kanagarathinam , published and presented a paper on “Humour Advertising “ in the two days National Seminar on Paradigm Shits in Commerce and Management organized by Central University of Tamilnadu, Thiruvarur. Dated: 29th and 30th October 2018 – (ISBN 978-93-85101-67-0)
  4. Participated in an International Interdisciplinary Symposium on Innovative and Research initiative Teaching in Higher Education – A Global Perspective, conducted by Brunel Business School, Brunel University, UK held on 4th August 2018.
  5. Presented a paper on “Advancement in Humour Advertisement in India” in an International conference of Advanced Management – Changes and challenges in Knowledge Era, organized by Jamal Institute of Management, Tiruchirappalli, on 17th February 2018.
  6. Presented a paper on “Humour shapes Brand Image – A Content analysis of Pidilite Industries – Fevicol” in a UGC sponsored National conference on Business Success Hinges on Business Strategies, Organized by Dept. of Commerce, Alagappa University, Karaikudi, on 15th December 2017.
  7. Presented a paper on “Recent trends in Humour ads in India” in a National seminar on recent trends in Commerce & Management Research at SINC, Nagapattinam on 13th February 2016.
  8. Presented a paper on Marketing Innovation – Different Paradigm in an International Conference on Innovation in Commerce and Management at AVC College of Arts & Science, Mayiladuthurai, on 10th -11th August 2015.
  9. Attended in two days National level workshop on Research Methodology Organized by Department of Economics, Arignar Anna Government Arts and Science College, Karaikal held on 5th& 6th April 2013.
  10. Attended in two days National level workshop on Research Methodology organized by Department of Management Studies, Pondicherry University, Karaikal campus, held on 19th & 20th March 2012.

Membership:

NAME OF SOCIETY DETAILS PERIOD
The Indian Society for Technical Education Life Member —